21 October 2026 · 4 min read
Invite your prospects onto your show: the end of cold outreach
What if your best prospects agreed to spend an hour with you — before they are even customers? That is the principle behind LEGRAND Connect.
Cold outreach is dying. Executives no longer answer unsolicited calls, e-mails end up in filters, and generic LinkedIn messages are ignored. Yet those same executives gladly accept an invitation to speak.
The principle
Stop pitching your prospects cold. Invite them onto your show. You offer them a quality platform, professional production and content they can share. In return, you get what no salesperson can buy: an hour of authentic conversation with a decision-maker.
The relationship starts with a gift, not a request. And the content produced keeps working for you long after the recording.
How we operate
LEGRAND Connect works in four steps: together we define the theme of your show, we target the profiles that matter for your growth, we organise the recording in our EPFL Innovation Park studio, then we activate every episode as a complete media kit — clips, articles, posts — that you and your guest share.
Your show becomes simultaneously a content tool, a relationship tool and a business development tool. That is what a media infrastructure is.
Ready to turn your conversations into assets?