Perspectives
Understanding innovation communication.
Analysis and field notes on content, influence and brand media — from the heart of EPFL Innovation Park.
21 October 2026 · 4 min
One conversation. Months of visibility.
Why a single well-prepared conversation can feed your entire communication for months — and how we turn it into twenty pieces of content.
Read the article →21 October 2026 · 5 min
The video podcast as an influence lever for innovation companies
In innovation, trust comes before the contract. The video podcast is today the most effective format to build it at scale.
Read the article →21 October 2026 · 4 min
Invite your prospects onto your show: the end of cold outreach
What if your best prospects agreed to spend an hour with you — before they are even customers? That is the principle behind LEGRAND Connect.
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