21 October 2026 · 5 min read
The video podcast as an influence lever for innovation companies
In innovation, trust comes before the contract. The video podcast is today the most effective format to build it at scale.
Nobody buys cutting-edge technology from a brochure. Decision-makers evaluating your solution want to understand how you think, how you handle objections, how you talk about your failures. That trust cannot be decreed — it is built, conversation after conversation.
The format that shows expertise instead of claiming it
A LinkedIn post claims. An ad interrupts. A filmed conversation demonstrates. Forty minutes of exchange with a peer, a customer or an expert in your field says more about your level than ten pages of website.
Video adds the essentials: body language, tone, sincerity. That is what turns an audience into a relationship.
The ecosystem effect
Located at the heart of EPFL Innovation Park, our studio sits among the companies shaping European deep tech. Your guests are often a few metres away. Every episode weaves a link with the ecosystem — and every guest becomes a relay for your voice.
That is the difference between a podcast studio and a media infrastructure: we don't just produce content, we build your position in the innovation ecosystem.
Ready to turn your conversations into assets?